Selling with Tony
Sell for what it's worth, not what a guess says it's worth.
How it works
Four levers, and only four.
Everything that moves a sale price in Chicago comes back to one of these. The rest is noise.
- 01
Price it on evidence
Recent comparable sales, current competition, and what is sitting unsold and why. An overpriced first three weeks is the most expensive mistake in this business — the market stops looking and the price cut comes anyway.
- 02
Prepare what pays
Not a renovation. Paint, light, decluttering and the two or three repairs a buyer's inspector will find anyway. Tony will tell you which items return more than they cost and which ones do not.
- 03
Market it properly
Professional photography, a listing written for a human rather than a database, syndication through Keller Williams, and real promotion to the Spanish-speaking buyers many listings never reach.
- 04
Negotiate and close
Offers get compared on terms, not just price — financing type, contingencies, closing date, credits. Then inspection, attorney review, appraisal and title, with Tony holding the deal together.
What marketing means here
Six things that go into a listing.
Professional photography
The photos are the showing. Most buyers decide whether to walk through a house based on a phone screen, and a dim phone snapshot costs real money.
A price backed by comparables
You will see the same sales data Tony is looking at, including the listings that did not sell — which are usually more instructive than the ones that did.
Bilingual reach
The listing and the conversations around it happen in English and Español. In much of Cook County, that is not a nice extra — it is the buyer pool.
Syndication and social
Keller Williams distribution plus Tony's own Instagram, TikTok and Facebook audience, which is a genuinely different set of eyes than the portals reach.
A pre-list punch list
The small repairs a buyer's inspector will certainly flag, handled before they become a renegotiation item worth several times their cost.
Negotiation on terms
The highest number is not always the best offer. Financing type, contingencies and closing date decide whether that number actually survives to closing.
The other option
Sometimes the open market is the wrong tool.
Tenants in place, repairs you do not want to make, an inherited property, a deadline you did not choose — a cash sale trades some price for speed and certainty. Tony will put both numbers in front of you and let you decide, rather than steering you to the one that closes faster.
What sellers ask
What is my home actually worth?
Should I renovate before selling?
How long will it take to sell?
What does it cost to sell?
Can you market my property to Spanish-speaking buyers?
For sellers who need speed or certainty
Get a cash offer on your Chicago property.
Tenants, repairs, an inherited house, a deadline you did not choose — some sales do not suit the open market. Tony will bring you a cash-offer range and the open-market number together, so you can compare them honestly before you decide.